Responsible investment for sustainable outcomes
Transformative impacts in critical sectors
Advanced capital strategies across global markets
Tailored financial solutions and M&A expertise

Our Expertise

We partner with visionary organisations to deliver world-scale outcomes, focusing on food and water security, infrastructure, sovereign capability, carbon management, the energy transition and the critical minerals required to make it possible. Our global network and deep industry experience enable us to maximise returns while creating meaningful, lasting change.

Join us in building a more sustainable, prosperous future with our strategic investment and advisory services.

ESG Impact of Our Projects

0.4%
of Australia’s total annual CO2 emissions reduced by our current projects
54 Mt
CO2 emissions saved from our current projects
>13,000
Indigenous Australians positively impacted by our projects
5.2 Mt of H2
Millions of tonnes of green hydrogen from our current projects

Our Services

Strategic Advisory
Guidance on corporate objectives, value optimisation, new projects, market challenges, ESG, and corporate governance.
Mergers & Acquisitions
Advisory on mergers, acquisitions, divestments, and corporate restructures, including joint ventures and partnerships.
Capital Raising
Strategic advice and execution for Equity Capital Market (ECM) and Debt Capital Market (DCM) transactions.
Financing
Expertise in lending and debt financing, including growth funding, ESG-linked financing, and leveraged buy-outs.
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Our Team

The Affinity Capital team combines extensive experience in managing Australian and international listed and unlisted companies with advisory roles at leading global firms. We have deep sector knowledge and a proven track record of high‑value mandates. Our qualifications include 18 degrees in relevant fields, with ongoing executive education and certifications including CFAs, Lean Six Sigma, AICD, and MBA and Masters Degrees from leading global institutions including Harvard and Oxford Universities.

We are also affiliated with the Australian Institute of Company Directors and Chartered Accountants Australia & New Zealand. This diverse expertise enables us to provide insightful, results-driven advice across various markets and advisory approaches.

100+ years
Relevant strategic and financial experience
$24bn
Completed infrastructure transactions
15+
Board positions or executive positions
35+
Graduate, post graduate, CFA and industry affiliations and awards

Senior leadership

Adam Santa Maria
Managing Director

Founder of Affinity Capital Group and one of Perth's senior corporate finance advisors, Adam brings over three decades of experience in investment banking and deal execution. With a track record of managing over 25 public listings and advising on transactions exceeding $100 billion, Adam’s expertise spans M&A, strategic advice, and executive leadership across various industries.

His accomplished background includes founding multiple successful businesses including investment banking firms, practising law at a top-tier global firm, and holding key executive positions in both private and public companies.

A prior WA Business News 40 Under 40 winner, Adam holds advanced degrees and qualifications from prestigious institutions, including Harvard and Oxford. His commitment to fostering innovation and leadership is evident through his involvement with Stanford University's Spark Co-Lab Australian accelerator and various industry advisory, government and charitable boards.

Demetrios Pynes
Executive Director

Demetrios has 25 years of industry experience initially commencing in analytical and advisory roles, where he provided strategic and investment advice to high net worth individuals, corporations and charities.

Demetrios was the founder of an industrial company and led it to listing on the ASX by way of a reverse merger in 2015, holding the Managing Director role of the public company for seven years where it grew to be the largest independent company in its sector. During this period, he was responsible for the acquisition and integration of over 50 private companies into the group, which has given him deep expertise in this process. Combining technical experience along with the journey of a founder, Demetrios has built solid commercial acumen and an invaluable network of corporate and financial contacts that are essential to creating successful outcomes.

Demetrios holds a Bachelor of Commerce majoring in Finance and Banking along with post graduate qualifications in Applied Finance and Investment (Portfolio Management). Demetrios is a Fellow of FINSIA and a graduate of the Australian Institute of Company Directors.

Simon Tan
Director - Head of Corporate

With nearly three decades of experience in corporate advisory at leading investment banks in London and Sydney, Simon has a track record of advising corporations, investors and governments on strategy, M&A, policy, and major project developments, predominantly focused on infrastructure.

This includes advising leading global investors, completing $24 billion of successful transactions (including the Australian Financial Review’s CFO Awards M&A Deal of the Year in 2010), working across almost all infrastructure asset classes, and advising on the development and optimisation of over $100 billion of infrastructure projects and corporate situations.

Training, and wellbeing of his colleagues is of great importance to Simon, and he has held senior roles managing these matters within flagship offices and across regions. Simon holds a bachelor’s degree and two post graduate qualifications in finance. Simon received the Western Australian of the Year award in 1995, in the youth category.

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We would be delighted to hear from you and start a conversation.
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